USE CASE
UNCLE J
UNCLE J
This project was carried out as part of my studies : it is a real use case for the start-up Uncle J incubated at Station F in Paris.
problem statement
Uncle J is an online marketplace where people can sell and buy sneakers from limited-edition.
Once a buyer is found, the company takes care of reconditioning the pair and delivering it to its new owner.
However, while the buying process is quite smooth, the process of selling a pair of shoes is quite laborious.
After filling in the information about their pair of shoes, sellers have to fill in various forms and then wait for feedback from Uncle J to confirm the selling price.
These different steps have led to a drop in the conversion rate on the seller's side.
The objective of this project was to offer the best possible online experience for selling second-hand sneakers. The possibility to extend the experience in physical stores was counted as a bonus.
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challenge
With very tough competition in the second-hand market, the challenge here was to offer an experience that was at least as seamless as on applications such as Vinted.
The challenge was also to reduce the number of steps in the seller's flow while still managing to collect the information needed for the sale.
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the team & my role
Our team was made up of 5 people with different specialties.
I was positioned on the UX side, with one person specializing in UI and 3 people specializing in project management.
USER RESEARCH
We began by conducting 5 user interviews with sneaker sellers to better understand their expectations and needs regarding the use of an online solution.
We then published a Google form that received 80 responses and which allowed us to confirm or deny the hypotheses identified during the interviews.
➡️ Link here (in 🇫🇷)
After analyzing this data, we created two personas that corresponded to the patterns identified earlier.
Prototyping
Once the needs were clearly identified, we prepared the user flow of a seller on Uncle J.
We then studied a few other online second-hand sales applications to see what already existed.
Finally, we were able to move on to the design of our wireframes and our prototype.
We deliberately chose to make this prototype via a mobile application for several reasons:
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to make it easier to take pictures of the items
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to allow the user to quickly respond to messages/offers received on the chat
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to help following the progress of sales at a glance
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to be able to switch to buyer mode and look at the offers in transport/at quiet moments
User testing
After finalizing our prototype, we had the opportunity to test our classmates' apps with eye-tracking glasses. This allowed us to compare our work, give and receive feedback, and thus make modifications to our prototypes. We then asked sneaker fans to test our prototype, which allowed us to improve the usability of our solution.
FINAL RESULT
Finally, we were able to present our final app to the client, Uncle J, and we made it to the finals of the competition! 🎉
This mission trained me to manage a UX project from A to Z in the context of a real case. It was an extremely enriching experience, from which I learned a lot and that I would definitely repeat!
